Designing for drivers’ needs to stay competitive

Company
Other Tomorrows

My Role
Product Design / UI Design

Team
Design Director: Lee Moreau
Senior UX Designer: Chiranit Prateepasen
Senior Design Strategist: Susana Tort

Duration
6 Months

Deliverables:
User flow diagrams
Information Architecture
Wireframes
High Fidelity Prototype

 
 
 

A vision for making complex processes simple

When I joined the team, I had access to all the team’s research findings. I listened to the interviews to get immersed in the problem space. In each step of the design process, my job was to give shape to experiences, keeping the strategy in mind.

DesignProcess.png
 

Jobs to be done

During the envisioning phase, I organized 4 Key Experiences into user flows and an information architecture diagram. I focused primarily on helping the driver to complete tasks. The idea was to build trust through the app experience by helping users to solve real problems.

 
 

User flows

Creating diagrams was a great way to align expectations for the next design phase.

 

Information Architecture

 
 

“My Garage” example

Each “Job to be done” started with an illustrated story based on research insights. Based on that, I developed low-fidelity prototypes and presented them to stakeholders to gather feedback on the feature's scope.

 

Iterations

Initially, I crafted wireframes incorporating multiple calls to action on the My Garage page. However, it became evident that the core purpose of this page was to present a simple overview of all vehicles, leaving room for the finer details about maintenance to be revealed on individual vehicle pages.

 

Before

 

After

 

Where we landed

 
 

Takeaways

For this project, my role was to visualize and give shape to a new product by designing representations that increased in complexity, incorporating feedback from designers and clients.


Starting the project with thorough user research and a strategic approach enabled me to prioritize the user experience and rapidly advance in crafting effective design solutions.

 

Interested in learning more?

Please get in touch so I can showcase more of this project!